About the Event

TransPerfect is pleased to introduce the first Barcelona Summer Series conference at the Hotel Arts. This year’s series will include a technical day focused on GlobalLink case studies, road map presentations, workshops and networking. The second day of the event will focus on client case studies, keynote presentations and a panel of thought leaders sharing stories from multiple industries. Join us in this interactive environment to discuss challenges and solutions with fellow globalisation managers from around the globe.

VENUE


Carrer de la Marina, 19-21,
08005 Barcelona, Spain

Click here for directions to Hotel Arts Barcelona

SPEAKERS


Alan Broad
Language Services
Transition Manager
Shell
28 June
Simon Lehmann
President
Phocuswright
29 June – KEYNOTE
Matilda Hansson
Digital Product Manager
Dometic
29 June
Kasia Nocek
Web Specialist
Shell International B.V.
28 June
Tess Mattisson
Director, European Marketing
Choice Hotels
29 June
Samuel Silverudd
Global Brand Manager
Dometic
29 June
Olaf Cröger
IT Business Partner
Digital Services
SCA
28 June
Dominique Hourant
Vice President,
Strategic Accounts
TransPerfect
29 June
Jacques Barreau
Localization VP for Media Entertainment & Interactive Games
Warner Brothers
29 June
Gautier Robial
Senior Digital
Marketing Manager
Wrangler EMEA
29 June

Barcelona Summer Series Agenda

  • 28 June
  • 29 June
  • Track:

    General Session

    Technical

    Business

    Click here to view a PDF version of the agenda.

    8:30 – 10:00 Breakfast & Check-In

    10:00 – 10:15 Opening Sessions

    10:15 – 10:30 The GlobalLink Vision

    This session will provide a background on the history of GlobalLink, discuss key developments over the last 10 years and give insight into our core philosophies around utilising technology to drive efficiencies in delivering global content.

    10:30 – 11:00 Project Director Roadmap

    The Project Director Roadmap will present an overview of the GlobalLink Project Director solution, a summary of key features released in Project Director 5.0 and a peek at new features and functionality that will be deployed over the next 12 months.

    11:00 – 11:30 OneLink Roadmap & Demo

    Attendees of this session can expect a demo of the OneLink proxy solution for managing global websites, an overview of recent feature enhancements and an outline of new product functionality that will be available over the next 12 months.

    11:30 – 12:00 TransPort Roadmap

    TransPort Roadmap attendees will view a demo and walkthrough of TransPort, a recap of new features deployed in 2016 and preview new functionality that will be rolled out over the next 12 months.

    12:00 – 12:45 Client Case Study

    This presentation will feature a current client to discuss real-life challenges and solutions in the GlobalLink world.

    12:45 – 14:00 Lunch

    14:30 – 15:00 Which GlobalLink Am I? - Javier Masides

    With multiple GlobalLink solutions available to help clients manage their global content, it can sometimes be confusing for those new to multilingual content to determine which product or products will best serve their needs. During this session, attendees will see typical use cases for each product and have the ability to ask questions about which product would drive the most efficiencies based on their content, internal structure and overall business goals. This session is intended for attendees who are considering GlobalLink for the first time, or if you are curious about how other GlobalLink products can supplement your current technology suite.

    14:30 – 15:00 Project Director 5.0 Workshop - Xavier Fort/Keith Brazil

    Designed for existing users, this session will provide a detailed look at how to utilise some of the advanced features and functionality of Project Director.

    15:00 – 15:30 OneLink Central Workshop - Julien Didier

    This session will be a deep dive into OneLink’s proxy technology for managing global websites and also give attendees a more hands-on experience of working with new features and functionality associated with the OneLink Central dashboard.

    15:00 – 15:30 Using GlobalLink with Machine Translation - Diego Bartolome

    Machine translation (MT) is fast becoming a more accepted resource based on recent advances in overall quality. This session will provide an overview of different use cases for MT, available MT options and how MT can be integrated into GlobalLink to provide a seamless and efficient experience for applicable content.

    15:30 – 16:00 Supply Chain Management in Project Director - Keith Brazil

    Did you know that Project Director can be used to manage multiple vendors and resources from a single platform? This session will provide a detailed look at how Project Director can be the central hub to coordinate all of your translation requirements across any set of translators (internal or external) to dramatically reduce project management, time to market and overall costs.

    15:30 – 16:00 Translation Editors Current and Future - Xavier Fort

    The way in which translators interact with content has changed dramatically over the last few years. This session will provide an overview on how GlobalLink is changing the game when it comes to making the translation process more efficient, and show how we are optimising the experience for individual translators. It will also provide a preview of new functionality for our translation editor tools that will be released over the next 12 months.

    16:00 – 16:30 Enterprise Reporting in GlobalLink - Jenn Adie

    Enterprise reporting is a key component to effectively using technology to manage global translation efforts. This session will focus on the types of reporting available in GlobalLink to track KPIs including costs, efficiency, cost savings, translation memory usage and other criteria that is critical to your business.

    16:00 – 16:30 GlobalLink Connect Overview - Neeraj Bezalwaar

    GlobalLink features integrations into more third-party systems than any other TMS platform. This session will highlight a few key integration use cases and outline the benefits of integration versus a manual submission process. Custom integration options will also be a topic of discussion related to GlobalLink’s API.

    16:30 – 16:45Break

    16:45 – 17:15Client Case Study

    This presentation will feature a current client to discuss real-life challenges and solutions in the GlobalLink world.

    17:15 – 17:30 Q&A with GlobalLink Team

    Have a topic that we didn’t cover or a question that you have always wanted to ask the GlobalLink team? Now is your chance!

    17:30 – 18:30 Cocktail Hour & Networking

  • 2017 GLOBAL CONTENT FORUM

    10:00 – 11:00 Breakfast & Check In
    11:00 – 11:15 Opening Remarks: Matt Houser - TransPerfect
    11:15 – 11:45 Client Case Study: Dometic

    This presentation will focus on Dometic's rebranding and digital platform.

    11:45 – 12:15 Client Case Study: Warner Brothers

    Find out how Warner Brothers globally manages their iconic animated brands. Jacques Barreau will detail his approach to voice casting and the creation of unique vocabulary to guarantee a consistency in characterization worldwide.

    12:15 – 13:00 Keynote Presentation: Simon Lehmann - Phocuswright
    13:00 – 14:00 Lunch
    14:00 – 14:30 Client Case Study: Wrangler

    This presentation will focus on how Wrangler rejuvenated their brand and its impact on content, from a Digital Marketing perspective.

    14:30 – 14:45 Break
    14:45 – 16:00 Panel of Experts

    Moderated: Dominique Hourant - TransPerfect
    Panelists: Matilda Hansson - Dometic, Samuel Silverudd - Dometic, Jacques Barreau - Warner Brothers, Gautier Robial - Wrangler

    16:00 – 16:45 Elective Sessions:

    Global E-Commerce
    Harmen

    This presentation will cover how to plan and execute a global site migration.
    SEO & SEM Best Practices
    How to leverage technology to make your global content more efficient.
    Global Branding
    Insights on how to manage your unique brand globally and across cultures.
    Elective 4
    Open Session

    Topic(s) will be chosen based on your questions, requests, and feedback.

    16:45 – 17:00 Closing Remarks: Matt Hauser - TransPerfect
    17:00 – 18:00 Cocktail Reception & Networking
  • Track:

    Technical

    Business

    8:00AM – 9:00AM Breakfast

    9:00AM – 9:45AM Keynote Presentation: Context Marketing

    9:45AM – 10:30AM Client Case Study: Perry Ellis

    10:30AM – 10:45AM Morning Break

    10:45AM – 11:30AM Technology Onboarding

    11:30AM – 12:15PM Keynote Presentation: Percolate

    12:15PM – 1:00PM Enterprise Reporting in GlobalLink

    1:00PM – 2:00PM Lunch

    2:00PM – 2:30PM GlobalLink Transport + IRM

    2:00PM – 2:45PM OneLink Client Case Study: Hilton Worldwide

    2:30PM – 3:15PM OneLink Central Workshop

    2:45PM – 3:30PM Advanced OneLink Implementation

    3:15PM – 4:00PM Client Case Study: Working with System Integrators

    3:30PM – 4:15PM CCMS Case Study: Cray Inc.

    4:00PM – 4:30PM GlobalLink In-Context Review

    4:15PM – 5:00PM Using GlobalLink with Machine Translation

    4:30PM – 5:00PM GlobalLink and SEO

    5:00PM – 5:45PM Closing Keynote Presentation: SAP

    5:45PM – 6:00PM Closing Remarks

*Please note that all sessions are subject to change.

FAQ

If you have any other questions or inquiries related to the event, please email BarcelonaSummerSeries@transperfect.com

What does the cost of registration include?

The Barcelona Summer Series registration fee covers admission to all sessions, breakfasts, lunches and cocktail hours.

Is there a dress code?

Business casual attire is recommended for all Barcelona Summer Series sessions and events.

May I bring a guest?

We encourage Barcelona Summer Series attendees to invite colleagues to also register for the conference. Space is limited, so we suggest securing all spots as soon as possible.

Companies that have previously attended GlobalLink NEXT

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